Go-iOS 7-Go! Oh I’m sorry… My fanboy is showing isn’t it? Well, did you get the news?? Apple reports that about three-quarters of iOS users are on the latest and greatest operating system. And despite many peoples gripes… Like my cousin Jamar (hater), folks are hooking up their iPhones iPads and iPod Touches.
A newly updated chart tracking App Store users through the end of last week clocks iOS 7 in at 74 percent of devices, which is up 10 percent from what the company reported in October. One thing that’s helped: Apple put out new iPhones in September and new iPads in October, both of which ship with iOS 7. The operating system also saw the fastest adoption of any major Apple software release. (MORE)
My initial thoughts when updating were unpleasant. I’ll admit that. But the kind of unpleasant that happens when your best friend gets a new girlfriend and you liked the old one. Then I played with
her it. (The operating system… C’mon people) and got more familiar. Hesitantly I began to love it and still do. Since iOS 7 isn’t exactly a treasure trove of originality I’ll give a respectful not to my Android using brethren, and move on. (place slow, grudging nod here)
WHAT THIS MEANS FOR PHOTOGRAPHERS
In light of this news, we photographers and visual-communications-types must constantly bear in mind the large and constantly growing base of MOBILE content consumers. Yes, I realize this stretches beyond iOS 7 to Windows Mobile and Android (what’s their next operating system? “Sour Patch?”) and that the tech boys are making it faster and easier to use these mobile platforms. We need to take advantage of that. Make sure you are using a responsive website -it adjusts itself based on the device it’s being used on. This is no longer optional, it’s industry standard. With most of these trends and shifts one thing seems to be fairly consistent… You’re either on the bus or under it. Good news is, you (photographer/content creator) get to choose!
Here are some short related posts to help you integrate your business into the mobile space: