The saying “you’re only as good as your last product” is true in so many ways whether you’re a Photographer, designer, or Congressperson. (insert laugh here: ______ ) As a creative and as a business owner it makes good business sense to stay on your audience’s mind. Let’s talk about that.
First off has it really been more than a Month since my last post here? Oh, for shame. The biggest reason that surprises me is, I’m a ball of info and opinion… I’ve always got something to say about SOMETHING! Sorry folks. I won’t leave you starving that long again!
So there are 7 days in a week. If you’re smart and dedicated, you probably spend a number of hours each week maintaining and/or improving your photography business. I spend about 30hrs a week and at minimum 2 hours a day… whatever you do, be consistent. (unlike my recent posts) Our world is so visual now, and people are so overwhelmed with data that you’ve got to somehow differentiate your work from your competitors. You can’t just post arbitrarily… Google and Facebook are looking for good, consistent content that sparks interaction. You should be able to do this every week.
Let’s stick with social media… You scroll down your feed and see picture, boring story, picture, cat video. As a photographer, sure, you want to share photos but share something OTHER people will want to re-share and/or talk about. Within 7 days you should be able to dedicate enough time to share something that sparks engagement. 7 days is a long time. PLENTY of time. I’m not going to dig too deep here. The day I came back to re-approach this post, one of my favorite podcasts was talking about this very thing -and did it quite well. I learned some things from this episode and I hope you do too! The link follows: